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How Purpose and Strengths Work Together

The Purpose Center offers a variety of programming for both purpose and strengths. While the two can work in partnership, the concepts are different.

Purpose is a process of self-discovery through reflection, awareness, experiences and opportunities. Tools like CliftonStrengths® can help you create self-awareness by understanding more about your natural patterns of thoughts, feelings and behaviors, reflect on where you’re currently at, and help you apply the things you’re naturally good at in a variety of ways to reach your goals. Much like purpose, strengths can be applied to academics, career, essential skills, leadership, and wellbeing. While Purpose work is not the same as strengths work, they can partner together to create a broader impact and help you be more effective. Purpose is the why, strengths can be the how.